“Avoiding common marketing pitfalls can be more important than deploying your capital on high ROI campaigns.”
JOSEPH VOLCHKO
We have advised both young and seasoned entrepreneurs in digital marketing to help them streamline their organizational efficiency. Each day, business owners are bombarded with false promises and exorbitant pitches from fly by night “marketing professionals.”
We seek to educate clients, and also provide exceptional services to help business owners get a handle on their marketing expenses and optimize their capital allocations. We put our marketplace knowledge to work for your unique industry so that you can get a leg up on your competition.
Below are some articles that we have written, covering topics from Scaling Your Business, Entrepreneurship and Digital Marketing Best Practices. Even if we don’t work together, we hope that you find this collection of twenty plus years experience educational and helpful as you plan the road map for your businesses’ future success.
Thank you for stopping by and don’t hesitate to reach out if you think that we can help you in any way!
recent articles
WANT TO GET AN INSIDE SCOOP ON TODAY’S BEST PRACTICES FOR COMPANIES LOOKING TO START OR SCALE? LOOK NO FURTHER, HERE ARE SOME ARTICLES THAT MIGHT HELP GET YOU GOING IN THE RIGHT DIRECTION!
You're wondering what a good return on investment is for our marketing dollars! That is a very valid question to have. And we think is key to you choosing the digital marketing agency that will be best suited to deliver you the best results.
Many digital marketing agencies may brush this statistic under the rug. And while we cannot comment on why they may choose to do so, we can only assume that they are more focused on increasing their billables then their results for their clients.
Have you tried searching for a web host but are overwhelmed with the options? Don't worry! You are not alone. In fact, choosing the right web host can literally make or break your company! So we urge you to make sure you do you research and due diligence before making your decision. And this is not a decision to be made lightly. There are many factors in choosing a web host and we will lay them all out for you below so that you are as educated as possible when it comes time to making your decision.
This may be obvious to some, and a foreign language to others. We live in an ultra-competitive modern society, where hundreds of thousands of new brands are launching every year. So how are you supposed to keep up and not get left behind?
The days of waiting generations to grow the family business are in the past, we live in a fast-paced society where many consumers and business people alike want instant gratification. It's the what have you done for me lately mentality and the I want it yesterday ideology.
more articles
A common theme we hear time and time again is how many people have been burnt by their last “web guy.” And sadly, if that sounds all too familiar, you are not alone.
The problem here, is that the barrier to entry is relatively low. We know, we’ve seen people making grand promises for over twenty years and the results, well I think those results can speak for themselves in the many thousands of websites that look like they are stuck in the 1990’s and 2000’s.
You may come to a point in your career where you ask yourself, am I ready for the spotlight?
Perhaps you have spent years in your industry and can realistically call yourself an industry expert. Well, how valuable do you think that knowledge is to others that are looking for similar solutions to their problems?
A common question we hear a lot is “Should I use Shopify for my website?” And while this is a great question, the answer may not be as obvious as it seems.
First, we will explore what Shopify is built for. Then we will cover what Shopify can be when properly utilized. Last, we will cover what Shopify isn’t.
Never thought of running a newsletter for your organization?
You might be missing out on big profits. In fact a well curated newsletter can add 40% or more to your bottom and top line. Not only can you increase your sales by running timely promotions and continuing to stay relevant in the inboxes of your current customers, but maintaining that connection with potential customers may help you convert some of them to sales.