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This may be obvious to some, and a foreign language to others. We live in an ultra-competitive modern society, where hundreds of thousands of new brands are launching every year. So how are you supposed to keep up and not get left behind?
The days of waiting generations to grow the family business are in the past, we live in a fast-paced society where many consumers and business people alike want instant gratification. It's the what have you done for me lately mentality and the I want it yesterday ideology.
You may come to a point in your career where you ask yourself, am I ready for the spotlight?
Perhaps you have spent years in your industry and can realistically call yourself an industry expert. Well, how valuable do you think that knowledge is to others that are looking for similar solutions to their problems?
A common theme we hear time and time again is how many people have been burnt by their last “web guy.” And sadly, if that sounds all too familiar, you are not alone.
The problem here, is that the barrier to entry is relatively low. We know, we’ve seen people making grand promises for over twenty years and the results, well I think those results can speak for themselves in the many thousands of websites that look like they are stuck in the 1990’s and 2000’s.
