The Berea Liquid8 Case Study

Berea Liquid8 is a Lakewood, Ohio liquidation and wholesaler brand focused on closeout building materials, appliances, tools, hardware and home improvement supplies. As a new brand built from the ground up, they needed a complete digital and visual foundation that could support local discovery, customer trust, supplier conversations and future growth.

Atomic Avatar partnered with Berea Liquid8 to develop the brand identity, website, Google Business Profile setup, marketing graphics, referral assets, business cards, review tools and a professional supplier-facing marketing packet designed to support growth across retail, wholesale and logistics opportunities.

The Objective

The goal was not simply to launch a website. The goal was to build a professional brand foundation that could help Berea Liquid8 enter the market with credibility, visibility and practical sales tools from day one.

• Create a complete brand presence from scratch
• Launch a new website for local retail and contractor visibility
• Set up and activate the Google Business Profile
• Support lead generation through ads, search and website traffic
• Create professional print and graphic design assets for customers, referrals and supplier relationships

What We Delivered

Our work with Berea Liquid8 included a full mix of brand, website and marketing support, including:

• Brand identity development
• Website design and launch
• Google Business Profile setup and optimization
• Google Ads support and campaign visibility
• Business card and contact card design
• Google review QR-code graphics
• Referral promotion graphics
• Sales and supplier presentation design
• Marketing packet design for supplier outreach
• Case study graphics and visual brand assets

The Challenge

Berea Liquid8 was starting with a new brand, a new website and a new online presence. That meant the business needed to build trust quickly while giving customers, contractors and supplier partners a clear reason to engage.

Key challenges included:

• Launching a new brand with no existing digital footprint
• Creating a professional first impression for a liquidation and wholesale business
• Helping customers understand the main product categories
• Creating local visibility through Google Business and search
• Developing sales materials that could support retail, referral and supplier conversations

Our Approach

We approached Berea Liquid8 as a full brand launch, not just a website project. The work focused on creating a clean, recognizable identity and building the tools needed to support both online discovery and real-world sales conversations.

We focused on:

• Clear positioning around closeout building materials and home improvement supplies
• A clean website structure built around product categories
• Google Business visibility for local search and map discovery
• Review and referral graphics to help support reputation growth
• Professional supplier-facing materials to support future wholesale and logistics opportunities

Results & Impact

Because Berea Liquid8 was a new brand with a new website and a newly activated Google Business Profile, the early performance numbers represented the beginning of a digital foundation from zero.

• New brand and website launched from scratch
• Google Business Profile enabled and active
• 422 business profile interactions tracked during the early launch period
• 696 people viewed the Business Profile
• 149 website clicks generated from the Business Profile
• Search and discovery data began identifying how customers were finding the business
• Marketing materials created to support retail, referral and supplier outreach

The brand also gained a professional supplier-facing marketing packet designed to present Berea Liquid8, Berea Road Holdings and related business opportunities in a more polished and credible way. The packet included a welcome message, market overview, company overview, product needs, testimonial, letter of intent page and contact page.

Why It Worked

The strongest part of this project was building the brand system before trying to scale the marketing. Berea Liquid8 needed more than ads. It needed a professional identity, website, Google presence, sales materials and customer trust tools working together.

By connecting the website, business profile, review assets, referral graphics and supplier presentation materials, the business had a stronger foundation to support both local customer acquisition and long-term wholesale growth.

Creative & Brand Support

Beyond the website and Google Business setup, this project included a broad range of creative materials that helped Berea Liquid8 look more professional across every touchpoint.

• Logo and brand identity support
• Website graphics
• Business cards
• Google review QR-code cards
• Referral promotion graphics
• Supplier presentation packet
• Sales and partnership visuals
• Case study graphics

The Takeaway

Berea Liquid8 needed a brand presence that could help the business enter the market with confidence. Our job was to build the foundation: the website, the Google presence, the visual identity and the marketing assets needed to support growth.

By combining brand development, website design, Google Business setup and professional graphic design, we helped Berea Liquid8 move from a new concept into a more complete and credible market presence.

The result: a new brand launched from the ground up, a professional website, an active Google Business presence and a growing library of marketing assets built to support long-term visibility, sales and supplier relationships.