This may be obvious to some, and a foreign language to others. We live in an ultra-competitive modern society, where hundreds of thousands of new brands are launching every year. So how are you supposed to keep up and not get left behind?
The days of waiting generations to grow the family business are in the past, we live in a fast-paced society where many consumers and business people alike want instant gratification. It's the what have you done for me lately mentality and the I want it yesterday ideology.